Engaging Today’s Intra-Cultural Consumer

The ‘traditional’ general market has long been influenced by multiple cultures in the US, and while it is shrinking, a new-look of general market consumers is emerging that presents new challenges for many businesses, but opportunities for Guevavi. 

We offer a culturally relevant communication platform the embraces changes in both technology and cultural shifts in consumer markets across the Americas and on a global level.  Our strategists and creative team understand the shift from mass marketing to micromarketing and create relevant communications to engage the hearts and minds of consumers.   We embrace digital print and technological solutions to provide real-time tracking and campaign measurement.

Our cultural insights, research and analysis specialize in African-American, Asian and Hispanic segments to provide the foundation to deliver culturally relevant, integrated, multi-channel communications to intra-cultural consumers.