We like to Collaborate.

Guevavi executives provide consulting services to Fortune 1000 companies, select national agencies and true one-to-one digital printers in the Americas.  From developing integrated closed-loop marketing strategy and cultural relevance to shared business development, we are happy to share our resources with you.

We often consult on the future of marketing and the power of one-to-one marketing.  As pioneers in the field, we can assist you to deliver the right message to the right person – and track customer interactions to accurately measure your marketing ROI.

One-to-one marketing creates a dialogue between a unique customer and a company that can move through four key areas to grow your brand or drive product sales and customer loyalty:

Foundation Dialogues: Manage fundamentals of the customer lifecycle and identify overall customer value.

Level I Dialogues:  Launch product or event-centric dialogues named for the type of message that starts the exchange, such as drip marketing campaigns with automated trigger-points based on customer interaction – or lack of interaction.

Level II Dialogues:  Initiate a dialogue based on individual purchasing patterns or on predictive modeling to influence the progression of the relationship with a unique customer.

Level III Dialogues:  Integrate a physical element to dialogues, such as on-site interactions that incorporate personalized digital messages and barcodes on a cell phone or PDA to simultaneously drive sales while strengthening customer loyalty.
The power behind one-to-one marketing is in database analysis and leveraging your key messages to reach individual consumers – or basically treat different customers differently.  Integrated cross-media campaigns work and the benefits are clear:

• Direct mail response rates increase by 36% or more
• Average orders increase by 24% or more
• Customer retention increases by 47% or more

Source:  DMA & CapVentures